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Team

Sterling Monroe CFP®

Wealth Advisor

Education

Western Washington University
Bachelor of Arts
Business Administration, Finance

College for Financial Planning
Certified Financial Planner(™)

Sterling joined the firm in 2011 and is now a partner, bringing nearly 15 years of experience across every aspect of our practice. As a CFP® professional and craftsman of financial planning, he painstakingly crafts customized strategies for asset management and financial planning—working closely with clients to align investments, tax planning, and lifestyle goals toward lifelong financial freedom. Sterling is deeply involved in investment research and trading, and is always eager to tackle clients’ questions or concerns, ensuring every interaction is positive and productive.

He understands that handling finances can feel overwhelming when life’s already busy—and that’s precisely why he does this work. Sterling is passionate about simplifying complexity, guiding clients to make confident, informed decisions about their futures. He genuinely enjoys understanding each client’s unique story and tailoring his advice to their individual situation, helping them build enduring financial independence with clarity and collaboration.

Outside the office, Sterling enjoys spending time with his wife, Michelle, and their three energetic kids. When he’s not helping clients, you’re likely to find him outdoors—mountain biking, backpacking, camping, or dirt biking—bringing the same enthusiasm and authenticity to family adventures as he does to his client relationships.

Frequently Asked Questions

Why do you love what you do?

I want to help people. Dealing with finances can be stressful and exhausting when we are already trying to deal with the complexities of life. I want to do what I can to help people make the right decisions when it comes to planning for their future. I also really enjoy getting to know our clients – everyone’s story is different and unique, and it’s great tailoring advice for their specific situation.

What do you love to do outside of work?

When not helping clients, I really love spending time with my wife, Michelle, and playing with our son, Tommy, and daughter, Maisie. I enjoy getting outside with them as much as possible, hiking, camping and biking.